SoundCampaign Review: Is It Legit and Worth It?

If you’re like me, you’ve probably Googled “Spotify promotion services” a dozen times, waded through promises of instant fame, and hesitated over hitting that “pay now” button. It’s hard to trust a service with your hard-earned money when there are so many unknowns. That’s exactly how I felt before trying SoundCampaign.

I’m here to share my experience—warts and all. This isn’t a glowing sales pitch or a harsh teardown, just an honest review from someone who’s been in your shoes. Let’s dig in.

Is SoundCampaign worth it?

SoundCampaign is a great option if you’re seeking real playlist placements and actionable feedback—but don’t expect miracles. For artists looking to build momentum and learn from curators’ feedback, it’s a solid investment. If your goal is to blow up overnight, this might not be the service for you.

Just to give a quick context before we dive in, here is a screenshot of my streams chart from Spotify for Artists:

Why I chose SoundCampaign

Let me set the stage. I’ve been releasing music on Spotify for a few years now, with a modest following. My tracks have done well locally, but breaking into larger markets felt daunting. After researching several services, I landed on SoundCampaign because of two key factors:

1. Transparency: You know exactly where your money is going.
2. Real playlist connections: Unlike shady services promising streams (likely from bots), SoundCampaign connects you with actual Spotify curators.

Another reason? The promise of feedback. I’m always looking for ways to improve my craft, and hearing directly from curators felt invaluable.

How SoundCampaign works

Here’s the high-level view:

• Step 1: Add your track, set your budget, and define your genres.
• Step 2: SoundCampaign pitches your music to curators who manage Spotify playlists.
• Step 3: If a curator likes your song, they’ll add it to their playlist. If not, they’ll provide feedback.

What I appreciated was how easy it was to get started. The platform walks you through every step, from setting your genres to reviewing campaign performance.

My campaign setup

For my campaign, I submitted a single called “Echoes of the Night”—a blend of electronic and pop. My goal was to reach playlists focused on chill beats, electronic vibes, and indie pop. I set a budget of $300, which SoundCampaign estimated would reach up to 25 curators.

Here’s what the setup process looked like:

1. Track submission: I added my track, added targeted genres like “Pop” and “Indie Pop.”
2. Budget: The platform suggested a range for the number of curators I could afford based on my budget. I stuck with 20-25 curators to test the waters.

Campaign results: The numbers

Let’s get to the juicy part—what happened after the campaign went live. I ran the campaign for two weeks, and here are the detailed results:

• Total curators reached: 21
• Playlists adds: 5
• Estimated playlist adds reach: 153,210 followers (combined)
• Streams generated: 4,223
• Average cost per stream (CPS): $0.071
• Feedback received: 21 detailed feedbacks from curators

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What the feedback looked like

One of the standout features of SoundCampaign is the feedback from curators. Here’s a quick look at some examples I received:

• Positive: “Love the production quality and the mellow vibe. Fits perfectly with our chill electronic playlist.”
• Constructive criticism: “The vocals are solid, but the hook could be stronger to keep listeners engaged.”
• Neutral: “Great track, but it doesn’t align with our current playlist theme.”

Even from curators who didn’t add my song, the feedback was actionable. I used their insights to tweak the structure of my next release.

SoundCampaign vs Other services

While sharing my experience, I also came across an insightful review that directly compared SoundCampaign with Groover and SubmitHub. The writer, in their blog post here, did a fantastic job analyzing the cost-effectiveness of multiple platforms. Below is a comparison table from that review:

This table adds valuable perspective on SoundCampaign’s cost efficiency compared to other platforms. As shown, SoundCampaign excelled in playlist placements and overall cost-per-stream, making it a compelling choice for maximizing reach.

How this relates to my case

In my campaign:

• I allocated a $300 budget, reaching 21 curators.
• 5 playlists added my track, resulting in 4,223 streams.
• My cost per stream was $0.071, which was even better than the example in the table above.

These results align with the positive impression shared in the external blog. While platforms like SubmitHub may be cheaper per submission, the overall stream potential and targeted placements from SoundCampaign provided better results for me.

What worked (pros)

1. Real playlists, real streams: The playlists my track was added to had genuine engagement. I saw spikes in streams from listeners in Europe and the US, an audience I’d been trying to reach.
2. Actionable feedback: The curators’ comments were thoughtful and specific, helping me refine my craft.
3. Ease of use: The platform’s interface is intuitive, even for first-timers. It took me about 10 minutes to set up the entire campaign.
4. Transparency: You know exactly where your money is going—no hidden fees or vague promises.

What could be better (cons)

1. Costly for small budgets: At $300 for 21 curators, the service isn’t cheap. For independent artists, this can feel like a gamble.
2. Results are not guaranteed: While I got some playlist adds, others might not see the same success. It heavily depends on your track’s appeal and the curators’ preferences.
3. Stream-to-investment ratio: At $0.071 per stream, the cost is reasonable but not groundbreaking compared to organic growth strategies.

Final thoughts: Is SoundCampaign worth it?

If you’re an independent artist with a marketing budget and a desire to grow, SoundCampaign is a worthwhile investment. Just keep your expectations grounded. It’s a tool to amplify your reach, not a shortcut to viral fame.

What I loved most was the transparency and feedback—it felt like I was getting real value for my money. For those willing to put in the work and trust the process, SoundCampaign can be a game-changer.

At the end of the day, whether you use SoundCampaign or another service, the most important thing is to keep creating. Music promotion is a journey, not a destination, and every step forward counts. Stay inspired, keep experimenting, and don’t be afraid to try new tools like this one. Who knows? Your next big break might be just a playlist away.