With the ability of social media and internet technologies, musicians have created more opportunities to make their music successful.
However, one platform that can help create stand-out moments in musical careers is the TikTok app.
The music world has changed dramatically since the rise of social media, with new opportunities emerging at an alarming rate.
One platform, in particular, TikTok!
It allows struggling musicians to distinguish themselves from others and grow their fan base.
But how does one use it most effectively?
Ready to take your music career into the next dimension? We’ll walk you through some quick and easy ways of doing so.
Let’s get started!
- Why TikTok Is A Great Platform For Musicians?
- Best TikTok SEO Strategies For Musicians In 2022
- 5 Best Step-By-Step Ways To Promote Your Music On Tiktok
Why TikTok Is A Great Platform For Musicians?
TikTok has become an ideal platform for creative expression and ingenious product or service promotions since it was created five years ago.
The app’s search visibility can’t be understated either.
In January 2020, when most of its user accounts were still active (and thus easily indexable), over 50% had been indexed by Google.
Their video content is visible on searches made from home computers and mobile devices such as Alexa Skills Kit.
On the other hand, musicians should use TikTok to build an engaged fan base and generate new leads.
It’s an excellent way for musicians of all ages, from any genre or style preference in the music-making process.
As professional entertainers, beginners who are just starting on their journey into the world can post videos about what they’re up to.
You should go for TikTok if you want to make music videos, share live performances with your fans or connect seamlessly across different social media platforms.
It’s not just about the numbers with this one-month-old app!
It has over 500 million monthly active users (which is crazy!), but what sets it apart are these features that help musicians grow their fan base, such as live streaming so they can watch gigs right when they happen without waiting 2 hours between plays.
Best TikTok SEO Strategies For Musicians In 2022
1 – Use Hashtags For Organic Discovery Of Your Music Content
You may be wondering what the best hashtags are for your TikTok account.
Well, now that Google indexes user content videos on this app-based social network site (and who doesn’t love an index?),
it’s wise to use them as primary keywords to increase visibility!
The great thing about using relevant tags is that they will help improve ranking and make you more discoverable by people searching through TikTok.
The growth of TikTok followers is all about experimentation. Test out different hashtags until you find the right one for your brand, and keep in mind that it may take some time!
2 – Optimize Your Video Content And Make It Engaging For TikTok Users
Create content that is both creative and optimized for search engines.
Your videos should not be longer than 60 seconds, so ensure you have a TikTok strategy before filming!
Be mindful of keywords in your titles or descriptions, as these can help optimize them on Google searches.
Try using long-tailed words like “informative” to increase ranking when people engage with this type of information via their mobile devices.”
You can also get creative with questions and engage your viewers by using open-ended queries. Listening to what they have to say!
Your audience will love you even more if you answer their comments, so make sure that all of the information shared is relevant to them individually and collectively across social media platforms.
3 – Don’t Rely On One Platform. Use Different To Gain Maximum Results
Cross-promotion is a great way to increase your traffic and followers on TikTok. Posting video content elsewhere will only waste time that could be better spent posting videos directly into the app!
Posting your videos on other social media networks will increase the number of viewers you have and grow those followers into loyal followers.
Cross-promotion is important in making sure people see what they want and keep coming back for more!
5 Best Step-By-Step Ways To Promote Your Music On Tiktok
1 – Pick A Niche or Genre
With over 6 million videos uploaded daily, it’s hard to stand out in the crowd.
Aspiring musicians should pick a niche and narrow their focus to have more of an impact on TikTok!
You can find a niche for your music on TikTok by exploring the different genres. Whether you want to go with pop, rock, jazz, or blues as well as folk-country and more, there’s something perfect!
2 – Make Quality Content
The best thing to ensure that your videos stand out on TikTok is not just posting high-quality content.
It’s also important what kind of camera angle or editing style we use for our video – as this will determine how engaging viewers feel about it and whether they’ll watch more minutes into each one!
Read below to take the best tips:
- The first tip for improving your video quality is to use a ring light.
- A good photography accessory that you can use in place of traditional bulbs.
- Set up three cameras if possible (or four) since they’re not too expensive.
3 – Understand The Algorithm
The algorithm that powers TikTok is a mystery to most people, but it’s very easy once you know what makes the site tick.
For example: if your video has better audio quality than others or uses an editing technique like slow motion footage (which can be tricky), chances are good they’ll pop up on top of other users’ videos instead!
Staying ahead of the algorithm game is not an easy task. However, by staying updated, you will always be one step closer to success!
4 – Engage Your Audience With Live Streaming
Interacting with your viewers is one of the best ways to create a bond between you and them.
And, when it comes down to TikTok live streaming – this feature can help boost fan bases and push music careers forward by giving young artists something new that they haven’t done before!
5 – Start Posting Covers Of Different Songs In Your Genre
If you’re going for original content, then it’s important that your voice stands out.
But what if there are popular artists or bands in the niche where I want to produce my work?
Why not try doing covers of their songs instead? You can always Piggyback on someone else’s creativity by adding yours to an already-existing melody and who knows how much better this will make things sound than just trying something fresh altogether.
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READ: The Best TikTok Content Ideas For Musicians
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